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Netflix Tears Up C-Suite Script as It Looks to Boost Content

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It's curtain down for Netflix's  (NFLX)  original content head Cindy Holland, who will be replaced by Bela Bajaria after nearly 20 years with the company.

Netflix announced the changes in its senior ranks on Tuesday, advising staff in memo that Bajaria, a relative newcomer, will oversee all original series for Netflix globally come October.

Bajaria, who joined Netflix in 2016, had previously been in charge of unscripted programming and international content. Holland, meantime, was behind the development and production of Netflix's original series that put it on the small-screen map, including "House of Cards," Orange is the New Black" and "Stranger Things." 

The executive shakeup comes shortly on the heels of other changes in Netflix’s executive ranks, including Chief Content Officer Ted Sarandos becoming co-CEO alongside Reed Hastings - a move reportedly designed to "simplify" Netflix's global streaming content production.

It also comes as competition from the likes of Apple's (AAPL) - Get Report Apple TV+, Amazon's (AMZN) - Get Report Prime service and other players like HBO, who continue to nip on Netflix's heels in terms of signing up and retaining audiences with easy monthly payments. 

Bajaria was more recently involved in producing Netflix shows including "You," "Unorthodox," and the Mexican thriller "Dark Desire." She also greenlit the popular dating show "Indian Matchmaking."

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