With several significant competitors to Netflix (NFLX) launching soon, the streaming giant's international growth potential has become more important.
Apple (AAPL) recently announced its new Apple TV+ streaming service will cost just $4.99 a month in the U.S., while Disney (DIS) will soon launch Disney+ for $6.99 a month and also offer it in a discounted bundle with Hulu and ESPN+. Meanwhile, Comcast (CMCSA) wants to leverage Sky TV to expand internationally.
Netflix's stock has fallen out of favor of late after a rough second quarter report and the stock is flat year-to-date, while the tech-heavy Nasdaq is up 19%. With Netflix's third quarter earnings report coming up on Oct. 16, investors will be paying close attention to its international subscriber growth.
TheStreet's Tech Editor Nelson Wang noted that the stock is down 25% since its second quarter report "when they added a lot fewer subscribers than expected, including one of the first times when they lost subscribers in the U.S." He added that "there's definitely a fair amount of pessimism about its upcoming quarter -- what it's going to report, how many subscribers it's going to add. But at the same time, there are at least one or two really bullish analysts who think that the competition from all its rivals is kind of overblown and that the content slate is quite strong."
Regarding international subscriber growth, Annie Gaus, TheStreet's tech writer, said "it's a possibility that this service has peaked to some extent in the U.S., and for that reason the international growth opportunity is going to be a hugely important point of focus when Netflix reports its next earnings."