Let’s talk about the NCAA.
College athletes are one step closer to making money while they are still in school. The NCAA’s governing body says it would sign off on the proposal allowing college athletes to get paid for their name, likeness, and images. That means they would be able to get paid to sign autographs, appear in commercials, sign endorsements deals.
The NCAA did say student-athletes are prohibited from using school logos or trademarks in any type of endorsement deal but would be allowed to identify themselves by sport and school. The NCAA also said schools would not be allowed to pay student-athletes directly. The NCAA Board of Governors' recommendation is not final but this is a huge step in the right direction for student-athletes being able to profit off their own name. The NCAA’s annual revenue is right around one billion dollars.
The new rule, if approved by Division I, II, and III would go into effect in 2021.
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