NASCAR Driver Bubba Wallace to Race #BlackLivesMatter Car

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The killing of George Floyd has sparked a national reckoning about race relations in America in almost every facet of life, from politics to fashion to retail and beyond. In the sports world, many athletes are taking a stand against systemic racism and showing their support for the Black Lives Matter movement.

NASCAR racer Bubba Wallace will drive a black-colored car at Martinsville Speedway on June 10 with the phrase "Black Lives Matter" written on the side and "compassion, love and understanding" written on the back.

This comes after Wallace recently said in an interview, "My next step would be to get rid of Confederate flags."

NASCAR has been a staple in American sports for over 70 years. However, in recent years, the sport has struggled to fill stadiums. It has lost sponsors and TV viewers. 

NASCAR fans are predominately male and viewership is predominantly white. According to Statista, in 2016-2017, white viewers accounted for 91% of NASCAR's total viewers in the U.S.

In 2017, the Daytona 500 Monster Energy Cup was valued around $140 million. Racing team Hendrick Motorsports was valued at over $300 million.

Wallace is far from the only big name in sports speaking out. Stick with Sports Illustrated for the latest statements from world-class athletes. 

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