The killing of George Floyd has sparked a national reckoning about race relations in America in almost every facet of life, from politics to fashion to retail and beyond. In the sports world, many athletes are taking a stand against systemic racism and showing their support for the Black Lives Matter movement.
NASCAR racer Bubba Wallace will drive a black-colored car at Martinsville Speedway on June 10 with the phrase "Black Lives Matter" written on the side and "compassion, love and understanding" written on the back.
This comes after Wallace recently said in an interview, "My next step would be to get rid of Confederate flags."
NASCAR has been a staple in American sports for over 70 years. However, in recent years, the sport has struggled to fill stadiums. It has lost sponsors and TV viewers.
NASCAR fans are predominately male and viewership is predominantly white. According to Statista, in 2016-2017, white viewers accounted for 91% of NASCAR's total viewers in the U.S.
In 2017, the Daytona 500 Monster Energy Cup was valued around $140 million. Racing team Hendrick Motorsports was valued at over $300 million.
Wallace is far from the only big name in sports speaking out. Stick with Sports Illustrated for the latest statements from world-class athletes.
Watch More of the Latest Videos from TheStreet and Jim Cramer
- Coronavirus: The Latest Numbers on the COVID-19 Pandemic
- Broadcom Had Solid Earnings — 3 Top Performing Cloud-Exposed Chip Stocks, 2020
- Nikola Founder on Tesla's Elon Musk: Competition 'Brings Good Results'
- Kitco News: ‘Gold Could Easily Move Past $2,000’ – TD Securities
- Jim Cramer on M&A: This Justice Department's Willing to 'Get Deals Done'