Just like every other retailer, diamond companies are also having to take a close look at their online presences and their sustainability.
Debbie Azar, president and co-founder of Gemological Science International, sat down with TheStreet to discuss the diamond industry.
She covered how the retail market for diamonds has changed, how companies are using influencers to promote their products and why such a high number of millennials are buying diamonds.
So, how are retailers appealing to the younger generations?
"So retailers [are going] through omnichannel approaches and coming up with new and innovative ways of selling diamonds and marketing diamonds to, whether it's millennials or Gen Xers. Um, they're really stepping up their game. They're offering different kinds of product that's more, um, consumer-focused or more generation based. You know, a lot of, a lot of consumers today want to know where their diamonds came from. So at GSI, we were actually one of the first laboratories to offer a mines-to-market report that tells you where your diamond came from and all about the diamonds entire journey from the mine all the way to the market," responded Azar.
Want to see what else she has to say about influencers? Watch the full video.