On its company website, Micron Technology (MU) says it's all about data. The company describes data as today's new business currency. Memory and storage, it says, are emerging as strategic differentiators. The company's innovative technology solutions are changing the way we use information. And the company is currently one of the biggest DRAM and NAND chip manufacturers in the world.

In TheStreet's Behind the Label video series, we take a look at how the technology giant got its start in Boise, Idaho.  Here are a few highlights:

  • 1978: Micron was founded in Boise, Idaho by Ward Parkinson, Jo Parkinson, Dennis Wilson, and Doug Pitman as a semiconductor design consulting company.
  • 1981: The loss of its only customer, Mostek, forced Micron to pivot toward chip manufacturing. McDonalds's invested tens of millions of dollars in the scrappy start.
  • 1996: A 3-way merger among ZEROS, Micron Computer, and Micron Custom Manufacturing services increased the size and scope of the company.
  • 2017: Micron announced it was discontinuing the Lecxar retail removable media storage business and putting some or all up for sale.

Learn more about your favorite company! Check out these Behind the Label videos:

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