McDonald's Loyalty Program: Everything We Know So Far

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McDonald’s  (MCD) - Get McDonald's Corporation (MCD) Report first-ever loyalty program is rolling out across the U.S. next month.

The Chicago-based chain, which started testing the loyalty program in a few U.S. cities last year, is taking the program nationwide on July 8. However, MyMcDonald’s Rewards is only available on its applications.

The fast-food giant says that the patrons will get 100 points for every $1 spent as per the program. Customers need to rack up at least 1500 points to get their hands on free stuff.

To encourage people to sign-up for this program, McDonald's is giving out 1500 points as a sign-up bonus after their first order.

It's worth mentioning that offering loyalty programs to entice customers is not a new phenomenon. Burger King  (QSR) - Get Restaurant Brands International Inc Report, Chipotle  (CMG) - Get Chipotle Mexican Grill, Inc. Report, Wendy's  (WEN) - Get Wendy's Company Report, Starbucks  (SBUX) - Get Starbucks Corporation Report, etc. are already in this game.

Watch the video above to know more.

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