So, who's winning post-Toys R' Us?
According to Real Mooney's Kevin Curran "Shares of the Pawtucket, Rhode Island-based Hasbro have dipped nearly double digits in pre-market after a big miss on earnings while the El Segundo, California-headquartered Mattel are set to open at their highest level since November after crushing estimates."
Related. A Tale of Two Toy Makers
Since 1945, Mattel has produced some of the most iconic brands that kids have expected to find beneath colorful wrapping paper, including Barbie, Fisher-Price, Hot Wheels, American Girl and more.
Though the company has suffered in recent years due to disruption form Amazon (AMZN - Get Report) paired with the collapse and bankruptcy of Toy's 'R' Us, there's no question that any kid born before 2000 and even after will recognize a toy or ten.