Skip to main content

Martha Stewart Perfectly Explains Why She's Is Now Selling Wine on the Internet

Martha Stewart has entered the wine industry.
  • Author:
  • Publish date:

And you thought Martha Stewart was done finding new areas to extend her well-known brand beyond the shelves of Macy's (M) and Home Depot (HD) (and countless other areas). The domestic diva has just entered the wine market via the launch of Martha Stewart Wine Co.

The venture aims to sell wine fans a collection of wines each month that are personally picked by Stewart. They are then delivered straight to a person's house. Or, the wine could be purchased a la carte.

TheStreet talked with Stewart about her newest venture.