Martell Unveils a New Cognac Called Blue Swift Amid a Growing U.S. Market for Cognac
Martell has a new offering for the growing class of America's cognac lovers.
Cognac maker Martell launched a new luxury brand known as Blue Swift, seeking to capitalize on the growth in cognac sales in the U.S. Christophe Pienkowski, brand ambassdor for Martell, says millennials are enjoying cognac and want a different experience than older cognac drinkers. TheStreet's Rhonda Schaffler has the latest from New York.
