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March Madness: The Sneaker Story

Brittany Umar reports on the marketing opportunity March Madness presents to companies such as Nike, Adidas and Under Armour.

Brittany joined TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.