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March Madness: The Sneaker Story

Brittany Umar reports on the marketing opportunity March Madness presents to companies such as Nike, Adidas and Under Armour.

Brittany joined TheStreet.com TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.