March Madness: The Business of Basketball
This weekend, Selection Sunday kicks off the beginning of the NCAA tournament known as March Madness. Darren Rovell, <I>ESPN.com's</I> sports business reporter, tells Brittany Umar who stands to profit no matter how their brackets fare.
Brittany joined TheStreet.com TV in November 2006 after completing a degree in Journalism and Media Studies at Rutgers College. Previously, Brittany interned at the local ABC affiliate in New York City WABC-TV 7 where she helped research and produce On Your Side, a popular consumer advocacy segment.
