Before launching the yoga pants trend, Lululemon had small...and obvious beginnings.
In 1998 Lululemon's founder, Chip Wilson, launched the company in Vancouver, British Columbia, selling yoga-inspired, technical athletic apparel and promoting active lifestyles.
Over the years it evolved from a design studio by day and yoga studio by night, to a standalone store in 2000. Lulu's key competitors include Under Armour (UAA - Get Report) and Nike (NKE - Get Report) , among others.
In July 2019, Lululemon will open a flagship "experiential" store in Chicago - offering food, drinks, fitness classes and a meditation room, in addition to apparel sales.