From Yoga Pants to an Athleisure Wear Empire: Lululemon's Story

While you're working on pronouncing the name, go behind the label and learn the history of Lululemon  (LULU) .

Before launching the yoga pants trend, Lululemon had small...and obvious beginnings. 

In 1998 Lululemon's founder, Chip Wilson, launched the company in Vancouver, British Columbia, selling yoga-inspired, technical athletic apparel and promoting active lifestyles. 

Over the years it evolved from a design studio by day and yoga studio by night, to a standalone store in 2000. Lulu's key competitors include Under Armour (UAA) and Nike (NKE) , among others. 

Watch the video for more.

Jim Cramer on Lululemon

During the "Lightning Round" segment of "Mad Money" on February 25, 2021, a caller asked host Jim Cramer about Lululemon Athletica (LULU).

"I think it's done going down. People say it's over but that's when I want to buy," responded Cramer.  Don't have a Real Money Subscription? Sign up here.

Editor's note. The video was first published on September 5, 2019.  It was updated today.