While you're working on pronouncing the name, go behind the label and learn the history of Lululemon (LULU) .
Before launching the yoga pants trend, Lululemon had small...and obvious beginnings.
In 1998 Lululemon's founder, Chip Wilson, launched the company in Vancouver, British Columbia, selling yoga-inspired, technical athletic apparel and promoting active lifestyles.
Watch the video for more.
Jim Cramer on Lululemon
Editor's note. The video was first published on September 5, 2019. It was updated today.