From Yoga Studio to Yoga Pants to an Athleisure Empire: A History of Lululemon
How did Lululemon evolve from a yoga studio, to the primary provider of yoga pants to the athleisure empire it is today? Go Behind the Label with The Street.
1998 Lululemon's founder, Chip Wilson, launches the company in Vancouver, British Columbia, selling yoga-inspired, technical athletic apparel.
LULULEMON: The name has no roots and means nothing other than it has 3 "L's" in it, making the name innately "North American and authentic."
2000The company, which started as a design studio by day and yoga studio by night, becomes a standalone store.
2005Lululemon trademarks its original fabric, Luon, which includes a higher-than-average amount of nylon microfiber.
2007Lululemon goes public, raising $328 million in its IPO.
That same year, Lululemon falsely claims its clothes are made with seaweed.
2011The company prints the phrase "Who is John Galt?" on its shopping bags, referencing Ann Rand's novel "Atlas Shrugged."
2015Founder Chip Wilson resigns as chairman after being accused of encouraging "fat-shaming" brand strategies.
2017Lululemon partners with APL to offer athletic shoes in-store.
JULY 2019Lululemon will open a flagship "experiential" store in Chicago - offering food, drinks, fitness classes and a meditation room, in addition to apparel sales.
While you're working on pronouncing the name, go behind the label and learn the history of Lululemon (LULU - Get Report) .
Before launching the yoga pants trend, Lululemon had small...and obvious beginnings.
In 1998 Lululemon's founder, Chip Wilson, launched the company in Vancouver, British Columbia, selling yoga-inspired, technical athletic apparel and promoting active lifestyles.
Over the years it evolved from a design studio by day and yoga studio by night, to a standalone store in 2000. Lulu's key competitors include Under Armour (UAA - Get Report) and Nike (NKE - Get Report) , among others.
In July 2019, Lululemon will open a flagship "experiential" store in Chicago - offering food, drinks, fitness classes and a meditation room, in addition to apparel sales.
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