Low Cost Financial Planning Company Shaking up the Industry

The financial services industry is being turned on its head by FinTech companies, and the end result will benefit consumers, according to Alexa von Tobel, Founder and CEO of LearnVest.com, a web-based financial planning company. von Tobel said her company has filled a void for consumers, by providing low-cost financial planning without selling any financial products. ‘We’re seeing a complete disruption,’ said von Tobel. ‘So LearnVest.com, what we did was said every single human in America deserves access to a financial plan where we don’t sell you anything, that alone was novel. The entire industry before used to give you a financial plan in order to sell you a product.’ von Tobel said while many wealth management companies target high income clients, LearnVest.com pursued clients with more modest means that had been underserved by other financial companies.