LinkedIn's B-2-B Advertising Play Could Generate Billions - Video - TheStreet

LinkedIn's B-2-B Advertising Play Could Generate Billions

LinkedIn hasn't kept pace with Facebook's massive 2014 gains -- but, for the last six months, the online job network has packed on impressive gains.
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LinkedIn hasn't kept pace with Facebook's massive 2014 gains -- but, for the last six months, the online job network has packed on impressive gains, adding nearly 25 percent to its shares. It's still a far cry from their peak, nearing $250 a share in 2013, but it does signify good things to come. Plus, in a recent interview, CEO Jeff Weiner revealed the latest big growth engine to support LinkedIn's revenue stream: it's B-2-B advertising, a big differentiator for the Mountain View job network, compared to other social media, which aim for the consumer. LinkedIn earnings are next to come out, and a big beat may mean big gains.