Badgley Mischka: How They Transformed from High-End Couture to a Lifestyle Brand

Badgley Mischka has always dressed the rich and famous, but getting their dresses on Rent the Runway allows a broaden range of customers to get to know the brand. President Christine Currence tells us why this is so important to the company's future.
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Badgley Mischka has always dressed the rich and famous, but getting their dresses on Rent the Runway allows a broaden range of customers to get to know the brand, says President Christine Currence.

From the Kardashians to JLo, Hollywood has worn the timeless designs of Mark Badgley and James Mischka for years, but getting the brand into more people these days has been happening under the guidance of Currence.

The company was one of the first to have its dresses "rented" on Rent the Runway and today, as they celebrate their 30th anniversary, they have launched a namesake fragrance.

So as the company evolves from strictly couture into a lifestyle brand -- including children's wear! -- Currence took the time to talk to us about it all.

For more from Alpha Rising's interview with Currence, click here:


Stay tuned for our full interview!