view transcript

1883

Barney Kroger invested his life savings of $372 to open a grocery store in downtown Cincinnati.

He sold bread and other staples so customers wouldn't have to shop at multiple stores.

1930's
Kroger was the first grocery store chain to monitor product quality and implement strict product-testing standards.

1970's
Kroger became the first store to introduce electronic scanning and the first to formalize consumer research.

Kroger was the first supermarket to be surrounded on all sides with parking lots.

2017
Kroger purchased Murray's Cheese, one of America's best cheese shops.

Kroger owns 37 production plants, including dairies, bakeries, grocery plants, beverage plants, and meat plants.

Kroger's  (KR - Get Report) stock tumbled after reporting worse-than-expected earnings for its 2018 fourth quarter and fiscal year.

The grocer's shares fell 12 percent - erasing about $2.8 billion in market value.

The report is certainly disappointing, but the damage is reverberating through the charts. To put it simply, the technical damage in Kroger is notable.

How Kroger's Got It's Start

Here's a look at the popular label's history when Barney Kroger decided to invest his life savings in a grocery store in 1883. Later, he renamed it to Kroger Grocery in 1902.

His innovative ideas took his business to the next level, selling bread and other staples in the supermarket, which became a big hit.

Kroger became one of the largest supermarkets in the country but now the company struggles to compete against retail giants like Walmart (WMT - Get Report) and Amazon (AMZN - Get Report) .

Bottom line ... is it a safe stock to buy or one to avoid? 

Related. Kroger Wilts as Disappointing Results Affirm Weakness in Its Charts

              

Watch More of TheStreet's new video series Behind the Label: