The grocer's shares fell 12 percent - erasing about $2.8 billion in market value.
The report is certainly disappointing, but the damage is reverberating through the charts. To put it simply, the technical damage in Kroger is notable.
How Kroger's Got It's Start
Here's a look at the popular label's history when Barney Kroger decided to invest his life savings in a grocery store in 1883. Later, he renamed it to Kroger Grocery in 1902.
His innovative ideas took his business to the next level, selling bread and other staples in the supermarket, which became a big hit.
Kroger became one of the largest supermarkets in the country but now the company struggles to compete against retail giants like Walmart (WMT) - Get Walmart Inc. Report and Amazon (AMZN) - Get Amazon.com, Inc. Report .
Bottom line ... is it a safe stock to buy or one to avoid?