"I am a great believer in Apple, especially since they are getting into programming -- if they are smart, they will try to own the programming," Kiss front-man, investor and business mogul Gene Simmons told TheStreet.
Simmons added, "Apple is smartly diversifying -- if you are just technology, you are missing the point as content is king."
But so are tech gadgets.
Apple unveiled a slew of new products at its annual September event on Tuesday, and unsurprisingly the 10th anniversary iPhone X dominated the headlines. The new iPhones should be perfect to watch content.
More of What's Trending on TheStreet: