Kia Strives to Be More Than Low-Cost Option With K900 and New Sedona
Kia's Michael Sprague expects Kia's recent sales momentum to continue as more buyers get acquainted with the automaker's portfolio. Kia is also looking to tap into the luxury market.
South Korea's Kia has been working overtime to reinvent itself and give car buyers something beyond a low-cost car option. Kia's Michael Sprague says he expects Kia's recent sales momentum to continue as more buyers get acquainted with the automaker's portfolio. Kia is also looking to tap into the luxury market with the launch of its K900 sedan which is hitting showrooms right now. Sprague says the 2015 Sedona, which seats either seven or eight passengers, is more multi-purpose than minivan.
