KFC Is Testing a 'Bigger and Better' Chicken Sandwich

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Your next trip to the drive-through might include a new option. 

KFC, which is owned by Yum! Brands  (YUM) - Get Report, is unveiling a premium chicken sandwich which will compete with competitor offerings from Chick-fil-A, Shake Shack and Popeyes.

The “bigger and better” sandwich features a double-breaded extra-crispy chicken filet that is 20 percent bigger than the one KFC currently offers.

"We wanted a chicken sandwich that really lives up to our legacy as the fried chicken experts and, let’s face it, ours wasn’t the one to beat," said Andrea Zahumensky, chief marketing officer of KFC U.S.

The premium sandwich, which costs $3.99, is being tested in Orlando, Florida. If the tests go well, it will be expanded to KFC's roughly 4,000 locations across the United States.

Chicken has become increasingly popular as an alternative to beef at fast food chains. Popeye's chicken sandwich also costs around $3.99. Chick-fil-A's retails for $3.05. Shake Shack's is more expensive, at $6.29.

Will this new contender win the war of the chicken sandwich? 

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