When Univision bought Gawker, it had no idea that the diamond in the rough would be its ecommerce division. Gawker's founder, Nick Denton, had made the company profitable again thanks to that ecommerce. Actually more than a quarter of Gawker's business was ecommerce, says TheStreet's contributing columnist Ken Doctor. And since the media world is always searching for alternative revenue streams, ecommerce is returning to the publishing.
So listen in to how Doctor thinks this is the beginning of a very large trend in the industry.
Watch More from TheStreet Columnist Ken Doctor:
- Ken Doctor Explains Why Univision Buying Gawker is a Great Thing
- Paywall Economics can Make or Break a Publication
- Is Donald Trump Making American News Media Great Again?
- Ken Doctor Reveals the Trump Bump in Media
- Ken Doctor Thinks the Subscription Model is Back!
- Ken Doctor Talks Media and Gawker's Ecommerce
- Gawker's Secret Sauce Was Its Affiliate Channels, Says Ken Doctor