Ken Doctor on New York Times Cooking Section's New Premium Model
The New York Times is moving much of the Cooking section behind its paywall.
The New York Times (NYT) Cooking section's three-year-old free app and site has pulled in a large digital audience of 10 million monthly. Now, true to its subscription-first business strategy, the Times will convert the product from an audience-building free model to a harvest-reader-revenue model, with Cooking becoming freemium. Unlike the digital news subscription, this pay model won't be a metered one, allowing readers some number of free articles (generally 10 per month for the Times) of their choice before having to pay up.
This article was written by a staff member of TheStreet.
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