Ken Doctor on New York Times Cooking Section's New Premium Model
The New York Times is moving much of the Cooking section behind its paywall.
The New York Times (NYT) - Get Report Cooking section's three-year-old free app and site has pulled in a large digital audience of 10 million monthly. Now, true to its subscription-first business strategy, the Times will convert the product from an audience-building free model to a harvest-reader-revenue model, with Cooking becoming freemium. Unlike the digital news subscription, this pay model won't be a metered one, allowing readers some number of free articles (generally 10 per month for the Times) of their choice before having to pay up.
This article was written by a staff member of TheStreet.
