Who knew that the best part of the now defunct online media company Gawker would be its ecommerce?
Apparently the Spanish American TV network Univision did. (Wait, not the Hulk Hogan scandal?) The nation's 5th largest TV network purchased the Gawker assets back in August and is making an attempt to capitalize on the e-commerce part of the business, says TheStreet's contributing columnist Ken Doctor.
And since that was more than a quarter of its business, they might be on to something. The affiliate business is nothing new, but Doctor explains how a little bit can go a long way.
Watch More from TheStreet Columnist Ken Doctor:
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- Ken Doctor Talks Univision, Gawker and Ecommerce's Return to Publishing
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- Ken Doctor Talks Media and Gawker's Ecommerce
- Gawker's Secret Sauce Was Its Affiliate Channels, Says Ken Doctor