Kellogg Prof. Promotes 'Fewer Bigger Bolder' to Achieve Growth

It's easier for a company to raise profits and lower costs through focused growth than mindless expansion, said Sanjay Khosla, author of "Fewer Bigger Bolder". Khosla talks about how the "wisdom of less" enabled him to raise revenue from $5 billion to $16 billion in 6 years when he served as Kraft's president of developing markets. By chopping away all its extraneous products, Kraft turned the Oreo into the top ranked cookie brand in China. Khosla, who is now a senior fellow at the Kellogg School of Management, also discussed how he was able to successfully refocus a Unilever brand in the face of serious price competition.