Keds' President on How a 100-Year Old Brand Stays Hip Today

If it seems like Taylor Swift and all the cool kids are wearing Keds sneakers these days, consider its 100-year history.
Author:
Publish date:

If it seems like Taylor Swift and all the cool kids are wearing Keds sneakers these days, consider this. Women have been wearing Keds since Woodrow Wilson was president. The iconic brand is marking its 100th anniversary this year, and company executives celebrated by ringing the closing bell with singer Ciara at the New York Stock Exchange on Tuesday. The Keds brand is owned by Wolverine World Wide (WWW), which reports earnings later this month. ‘I will say we’re excited about our future,’ said Chris Lindner, President of the Keds brand. ‘We’re coming off over three years of compound annual growth rates in the mid-teens and we’re excited to be celebrating our centennial.’