Kayak Founder Releases New Travel App With a Different Approach

The founder of travel website Kayak is launching a new travel app with a decidedly anti-Kayak approach. The new app is called Lola, and it's billed as providing on-demand personal travel service for flights, hotels and even restaurants. 'One of the big secrets of travel is those of us who work in tech and cover tech think that all travel is booked online, and in fact, about half of travel today is booked on the phone,' explained Paul English, the CEO of Lola. 'We're trying to revolutionize that part of the process.' The app is powered by both artificial intelligence and a team of travel consultants, who are able to filter search results. 'Instead of looking at four hundred, five hundred hotel results  we can show you just two or three that meet exactly what you are looking for, for the trip you're going on, and based on your past travel.' TheStreet's Rhonda Schaffler has details from Wall Street.