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Jim Cramer's Reaction to Canopy Growth's Partnership with Martha Stewart

Canopy Growth's teaming up with Martha Stewart. Here's why that matters for the cannabis space.
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Canopy Growth (CGC) - Get Canopy Growth Corporation Report announced Thursday that Martha Stewart would be joining the cannabis company in an advisory role to help drive interest in hemp-derived CBD products.

Canopy Growth said it hopes to tap into Stewart's "deep understanding of what consumers in the United States and around the world want," as the Canadian weed company pushes itself into the mainstream, TheStreet's Tony Owusu reported.

"As soon as you hear the name Martha, you know exactly who we're talking about," said Canopy Growth Chairman and co-CEO Bruce Linton. "Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal."

"When you have a Martha Stewart get behind [CBD], that matters. In the same way that it matters that Rob Sands and Bill Newlands, who was a great teacher we had, backed Canopy. This is very important," Jim Cramer said. 

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