Jim Cramer wrote about millennials in his investing checklist on Real Money Thursday morning.
When asked why he warned investors from getting into companies that are not aware of what millennials or younger generations want.
"Look at Kraft Heinz. That's just millennials speaking. And you know, by this point the millennials have made up their minds. You decide what you are going to stick with if you're going to stick with something in between 17 and 20. And the millennials are fickle, so they don't necessarily stick with any one thing, but we know that they can't stand inauthentic and they can't stand preservatives. They can't stand the pantry. And that defines Kraft Heinz. And Kraft Heinz is really a metaphor for a company that forgot that the customer's tastes change. They just figured you cut, cut, cut. General Mills understands it. And so I was surprised that Goldman took it to a sell yesterday."