As of Tuesday, Nov. 12--based on Adobe Analytics data--$19.7 billion had been spent during the holiday season so far, representing a 17.5% increase year-over-year.
"Holiday shopping has begun in earnest with consumers pouring onto retailers' websites to find the early deals of the season. All signs point to strong sales growth this year, with consumers buying almost 50% more than last year just through their phones. And this may be one of the best years for consumers to date as promotional price discounts are much deeper than they were at this time last year - TV prices alone are down nearly 15% from October," said Taylor Schreiner, Principal Analyst, Adobe Digital insights.
But we hear the words "spending, spending, spending" when it comes to the consumer. Is there another way to tell how strong the consumer is? Jim Cramer said that the answer may lay in the earnings results from Burlington (BURL) and Dick's Sporting Goods (DKS)
Watch the full video above for Cramer's full take.
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