Jim Cramer sat down with Utz CEO Dillon Lissette on Mad Money Monday night.
"Utz recently announced the acquisition of Truco Enterprises, makers of On The Border tortilla chips. Tortilla chips is the fastest growing segment of the snack food world, Lissette said, and the acquisition gives Utz a huge boost to what was just 0.3% market share in the category," wrote TheStreet's Scott Rutt. "On The Border is the third-largest tortilla chip brand, Lissette added, and sales are growing by 20%. Beyond tortillas, Lissette was also bullish on the other brands under the Utz umbrella. He said his company's Power Brands were another strong area of opportunity, one that the company will be investing heavily in with innovation and new marketing initiatives. Utz plans to emphasize digital and social media to target younger consumers."