Jim Cramer: Ulta Is On a Great Secular Wave

Jim Cramer says Ulta Salon, Cosmetics & Fragrance is riding a great secular wave amid the rise of selfies.
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TheStreet's Jim Cramer says Ulta Salon, Cosmetics & Fragrance (ULTA) - Get Report is riding a great secular wave amid the rise of selfies. "Ulta is the inexpensive cosmetics play," Cramer said, adding that the resolution on smartphone cameras is so high, consumers are wearing makeup before taking selfies.