In a blog post on Friday, Uber and Uber's CEO Dara Khosrowshahi outlined what Uber plans to do to fight racism. The post, which is titled "Being an Anti-Racist Company," outlines Uber's plan going forward to be better about combating racism.
"With a resurgence of cases, it can feel that our collective attention has moved back to the COVID-19 pandemic and away from the issue of race and inequality, even though those topics are inextricably linked. That’s why I believe it’s all the more important we do more now. While we won’t see results immediately, we cannot let the issue of racism and systemic inequality fade from our minds or actions," wrote Khosrowshahi.
"We plan to double Black representation in leadership by 2025 through pipeline development and hiring. We define leadership as those with Director titles and above, representing the five most senior levels at Uber," the post said.
"In addition to previously committing $1M to the Equal Justice Institute and Center for Policing Equity, we will commit to a $10M investment over the next two years to advance the success of Black-owned small businesses by driving demand via promotions and other merchant support," Uber wrote.
"In addition to extending the $0 delivery fee for Black-owned restaurants for all of 2020, we are taking steps to more effectively identify and highlight the diversity of restaurants on our platform, including Black-owned restaurants, permanently," the blog post said. "We will strengthen and expand our supplier diversity program with the goal of doubling spending with Black-owned businesses and contractors."
Jim Cramer says that he's been pushing specifically for the $0 delivery for Black-owned restaurants.
Is this Uber setting a standard for other companies?