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Jim Cramer Says Twitter May Be 'Speculative Buy' Ahead of Earnings

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Twitter  (TWTR) - Get Free Report is set to report earnings later this week. 

And analysts at Canaccord Genuity wrote about the key things that they'll be watching in the earnings report, which includes commentary around Twitter's plans to explore a subscription-based offering.

"Twitter reported mixed Q2 results as the company saw record user growth and a sharp decline in its advertising business due to economic uncertainty caused by COVID-19, although advertising revenue improved throughout the quarter from a 27% y/y decline exiting March to a 15% y/y decline in late June. We expect a continued recovery during Q3 as brand-oriented marketing campaigns, which were among the harder hit formats at the height of the pandemic, seems to be regaining momentum, and as live events and product launches return to more normal schedules. Twitter’s recently completed a refresh of its Mobile Application Promotion (MAP) platform and acquisition of CrossInstall should enable it to expand its performance-based marketing capabilities, and we expect the company to discuss its efforts in this area in more detail this quarter. Investors will likely be looking for additional commentary on the company’s plans to explore a subscription-based offering," wrote the analysts.

You can follow Jim Cramer and Katherine Ross on Twitter at @JimCramer and @byKatherineRoss. Read more from Katherine Ross here.

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