Jim Cramer sat down with the CEO of the Green Organic Dutchman (TGODF) at the Green Market Report conference in New York on Sept. 14.
Ben Athaide, CEO of Green Organic Dutchman, told Cramer that his company aims to be the "the Whole Foods of cannabis."
Athaide was tapped to become the CEO of Green Organic Dutchman in July. Prior to joining the cannabis industry, Athaide was the chief financial officer of Andrew Peller Ltd., a winery company.
"Never in my life has Canada led the U.S. in an industry ... that's part of what brought me into [cannabis]," Athaide told Cramer. He said that he entered the industry because of national pride.
When asked why his company focuses on creating organic cannabis products, Athaide answered, "Organic really resonates with consumers."
"We want to be the Whole Foods of cannabis," he said. "We want to be authentic."
Watch what Cramer has to say about Green Organic Dutchman.
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A good portion of the conference will be devoted to investing in cannabis. Cramer will talk exclusively with Canopy Growth (CGC) CEO Bruce Linton and Bill Newlands, president and COO of cannabis/alcohol player Constellation Brands (STZ - Get Report) .