Jim Cramer: Starbucks Is Being Overlooked

Starbucks is making a lot of smart moves, but the stock is being lost in the shuffle, says Jim Cramer.

Author:: Jim Cramer
Publish date:: Sep 8, 2016 1:59 PM EDT

Starbucks (SBUX) - Get Report is making a lot of smart moves, but the stock is being lost in the shuffle, says TheStreet's Jim Cramer. Starbucks CEO Howard Schultz told Cramer on Mad Money that the coffee chain's new series Upstanders will allows Starbucks to leverage its mobile application and give its customers something to watch in the two to three minutes they typically wait for their beverages to be made. Beyond Starbucks' media endeavors, Schultz said Starbucks' business is healthy around the globe. Starbucks is a mature company, he said, but he thinks its biggest and best opportunities are ahead. The company has many new initiatives and expansions underway, including opening roughly one new store a day in China. Starbucks is a holding in Jim Cramer's Action Alerts PLUS portfolio.

At the time of publication, Jim Cramer's charitable trust Action Alerts PLUS held no positions in stocks mentioned.