Spotify Technology, Match Group, and the creator of "Fortnite," Epic Games, have joined a nonprofit group that plans to advocate for legal and regulatory action which will challenge Apple's App Store practices.
The Coalition for App Fairness has said that it would advocate for legal changes that would aim to force Apple to change.
This comes after Apple and Epic have engaged in a legal battle.
Fortnite maker Epic Games served up a high-stakes lawsuit against Apple which accused the tech giant of violating antitrust laws with its App Store fees. And it even released a video mocking Apple's famous "1984" Macintosh ad, implying that the company has betrayed its former ideals and become an oppressive force in the tech ecosystem.
Epic has some leverage in the scenario. Fortnite is among the most heavily-played games in the world, and generated an estimated $1.8 billion in revenue in 2019, according to research firm SuperData, largely through selling add-ons and in-app purchases. And it's a worldwide cultural phenomenon that recently drew 27 million people to watch a virtual concert by rapper Travis Scott.
Epic, ahead of the lawsuit, had offered a discount on V-Bucks, a virtual digital currency used to buy items in Fortnite, and directing users to buy them directly from Epic rather than through Apple's platform. Apple yanked the game for violating its App Store terms, and Epic responded by filing the antitrust lawsuit.