Jim Cramer Says 'Prestige Brands' Equal Pricing Power

TheStreet's Action Alerts PLUS Portfolio Manager Jim Cramer said millennials are interested in a few key brands. 'Millennials will pay up for Apple (AAPL) - Get Report , makeup and Uber,' Cramer said. 'Apple is the greatest invention of all time and Apple doesn't give you a price discount at all.' Cramer said millennials will pay up for makeup because of the rise of selfies. 'The play off of that is Estee Lauder (EL) - Get Report because they make Mac, which is the high-resolution makeup that millennials use.' Cramer said companies with pricing power will see their stocks move higher.

At the time of publication, Jim Cramer's charitable trust Action Alerts PLUS held no positions in stocks mentioned.