Jim Cramer: Chipotle Is 'Remarkable'

TheStreet's Jim Cramer says Chipotle is 'remarkable' because its new 'natural and organic' ad campaign is resonating with customers and bringing them into its stores.
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TheStreet's Action Alerts PLUS Co-Portfolio Manager Jim Cramer thinks Chipotle Mexican Grill is "remarkable" because it is seeing comparable store sales rise 9% while names like Costco, Starbucks, and Macy's are only rising 5%. Chipotle is re-branding itself as "natural and organic" and framing other fast food restaurants as part of the "corrupt" food chain. That includes former owner McDonald's. Cramer says these ad campaigns are bringing traffic to Chipotle stores as consumers search for GMO-free foods.

At the time of publication, Cramer was long ___.