Jim Cramer Reveals One Piece of Advice Ahead of Today's Apple Event

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Ahead of today's closely watched Apple (AAPL) - Get Report event, TheStreet's founder and Action Alerts PLUS Portfolio Manager Jim Cramer said Apple is a stock to own, not trade.

"But the traders are out in full force and I like to be against the traders," Cramer said.

Speculation continues to build on what projects Apple will and will not announce at today's event, beginning at 10 a.m. EDT. In addition to the unveiling of the iPhone 8 and potentially a special 10th anniversary-addition iPhone X, Apple is expected to share news about a new Apple Watch and its new spaceship campus.

Will you be watching when Tim Cook takes the stage? 

Apple is a holding of Jim Cramer's charitable Action Alerts PLUS portfolio.

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Editors' Pick: Originally published on September 11, 2017.