Jim Cramer had some thoughts about retail and the consumer in his Real Money column on Thursday.
"No one on the [earnings] calls seems to understand what's happening. They are proud of how they are doing, how much share they are taking and how much better than they thought they would be doing with such high unemployment and no more stimulus," wrote Cramer. "So, you know what? I'm going to take a crack at it because it's not that the consumer is spending like an undisciplined hooligan. In fact, it's the opposite: the consumer is wisely purchasing what is needed to make their home their school, their home office and their primary location for recreational entertainment and not much more, beyond a car that may be needed, often second hand, to get around town if the homeowner shifted from the city to the country."