Jim Cramer: Own Amazon If You Like the Product

Like Tesla (TSLA) - Get Report and Costco (COST) - Get Report , investors should buy shares of Amazon.com (AMZN) - Get Report if they absolutely love its services, said Jim Cramer. He said the online retailing giant's shares can certainly be volatile, but the company's true believers should stomach the ups and downs if they feel that strongly about its future.

At the time of publication, Jim Cramer's charitable trust Action Alerts PLUS held no positions in stocks mentioned.