When was the last time you visited a retailer that you're invested in?

Jim Cramer weighs in on the one thing that investors should do before investing in retail. 

Real Money Stock of the Day Target released its earnings Wednesday morning and handily beat expectations.

So what do investors need to know about retail?

Well, put down the conference call, folks. 


"You have to get out and visit stores and a lot of people, they research. A lot of people listen to conference calls now. There's no substitute for going to four or five Targets. And if you had gone into four or five Targets, what you would have seen are rejuvenated stores with beautiful cafes, fabulous CVS's," said Cramer.

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