Jim Cramer on Understanding Why a Stock Rises or Falls

Jim Cramer, whose new book is <I>Get Rich Carefully,</I> says it's important to understand why a company's shares rise and fall.
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Jim Cramer, author of 'Get Rich Carefully,' says his latest book will help readers to understand the psychology of why a stock's share price goes up or down. Cramer says often times investors place to much emphasis on the price of individual equities and don't listen to what the overall market is saying to them. James Altucher, author of 'Choose Yourself!' speaks with Jim about his latest book.

At the time of publication, Cramer was long ___.