TheStreet's founder and Action Alerts PLUS Portfolio Manager Jim Cramer pointed to recent commentary from Nike (NKE) CEO Mark Parker about the importance of personalization. 

That helps to explain the company's recent acquisition of Invertex, to help bolster its 3D printing efforts. 

Want exclusive investing insight from Jim Cramer? Get 24/7 access to Jim's charitable trust portfolio with a free trial to Action Alerts PLUS!

Watch all of Jim Cramer's full NYSE live shows right here:

More from Video

What's Behind the Retail Sector's Fall From Grace? NYSE Trader Weighs in

What's Behind the Retail Sector's Fall From Grace? NYSE Trader Weighs in

Jim Cramer Likes Secular Growers

Jim Cramer Likes Secular Growers

In the Shadow of Bankruptcy: Distressed Investing Opportunity

In the Shadow of Bankruptcy: Distressed Investing Opportunity

$1,320 Gold May Be In The Cards

$1,320 Gold May Be In The Cards

CES 2019: The Future Is Here and it's a Walking Car

CES 2019: The Future Is Here and it's a Walking Car