Jim Cramer on Lululemon Shares: Buy Some Now, Then Buy More

TheStreet's Action Alerts PLUS Portfolio Manager Jim Cramer said Lululemon Athletica (LULU) - Get Report is a buy. '[With] Lululemon, you buy some, then let it come down and then buy more,' Cramer said, adding that the retailer isn't in danger of having its brand value diluted by sales and clearances, a process in retail known as 'footballing.' 'When you have something footballed, that means that margins are going to go down,' he said. 'Ralph Lauren (RL) - Get Report has had some margin problems, but LULU does not.' Lululemon reports quarterly results on Wednesday before the markets open.

At the time of publication, Jim Cramer's charitable trust Action Alerts PLUS held no positions in stocks mentioned.