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Jim Cramer: Making GameStop an Amazon Rival Is 'Absurd'

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Entrepreneur Ryan Cohen, who recently acquired a 10% stake in the videogame retailer, reportedly said he believed the company could rival

Cohen, GameStop's biggest individual investor, disclosed that he was holding talks with management and several board members.

Cohen’s firm, RC Ventures, has said it's willing to get more involved with GameStop “to produce the best results for all shareholders,” according to a filing, Bloomberg reported.

The investor wants to broaden GameStop’s online selection and compete head-to-head with some of the biggest e-commerce companies, Bloomberg said, citing a person familiar with the matter.

Instead of just offering videogames as well as toys, clothing, and accessories, GameStop's website would sell a wide range of merchandise and ship it to customers more quickly.

Cohen wants the company to improve its customer service and build the infrastructure needed to offer thousands of items and services,

Part of his plan would be to offer more online services, where, for example, customers would be able to trade in old videogames online, rather than just in stores. And GameStop could offer more game-streaming subscriptions.

You can follow Jim Cramer and Katherine Ross on Twitter at @JimCramer and @byKatherineRoss. Read more from Katherine Ross here.

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