Jim Cramer: It's Not Just Earnings That Control a Stock Price

It may seem like earnings season just ended, but the next round of earnings season is almost upon us. 

Jim Cramer says investors need to focus on more than just earnings and take a more holistic approach to analyzing stocks. As an example he take a look at American Express (AXP) - Get Report . Investors of the financial services company should focus on the dividend and the possible stock buy backs and not just on the earnings per share.

Watch the video above to see what else Jim had to say about the upcoming earnings season.

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