Apple is reportedly preparing to roll out a new initiative called “Apple One,” a series of bundles that will let customers subscribe to several of the company’s digital entertainment and productivity offerings at a packaged-up monthly price.
Citing people familiar with the plans, Bloomberg reported Thursday that the Cupertino, Calif.-based company was looking to launch Apple One as early as October alongside the next line of iPhones, many of which will include faster 5G capability.
Different tiers will be offered to subscribers, including a basic package that will include Apple Music and Apple TV+, a more expensive option that tacks on the Apple Arcade gaming service, and a third option that adds Apple News+, according to Bloomberg. The top Apple One bundle will include extra iCloud storage for files and photos.
The effort follows in the footsteps of Amazon.com, specifically its Prime program, which combines its video and music streaming service with free, expedited shipping and other services for a flat monthly fee.
However, it also follows a familiar yet not-so-well-received trend adapted by the cable-television industry that forced TV-watchers to pay for bundled channels they didn't necessarily want or need in order to receive the ones they did.
Could this be the move that finally ends Apple to a $2 trillion market cap?
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