Amazon (AMZN) won the right to carry Thursday night NFL game, which is a first for a streaming company.
The league described the deal, which begins in 2023 and runs for 10 years, as its “first-ever all-digital package.”
Amazon.com's Prime Video acquired exclusive rights to “Thursday Night Football” across hundreds of compatible digital devices. The tech giant agreed to pay about $1 billion a year, Bloomberg reported, citing a person familiar with the terms.
"This unprecedented Thursday Night Football package gives tens of millions of new and existing Prime members exclusive access to must-watch live football on Prime Video,” said Mike Hopkins, senior vice president of Prime Video and Amazon Studios, in a statement.
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