iShares Creator Looks For New Ways to Use ETFs

55 Capital is looking to give individual investors a leg-up by using ETFs to create what it calls 'institutional quality' portfolios.
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55 Capital is launching its inaugural suite of managed strategies designed to provide advisors and investors with institutional quality portfolios built entirely with ETFs. Lee Kranefuss, co-founder of 55 Capital, said the goal is to utilize the rich ETF landscape to improve returns over the traditional 60/40, equity/bond portfolios. 'Just as 15 years ago ETFs democratized index investing to the point where there are now thousands of ETFs, we are doing the same with a global macro strategy,' said Kranefuss. Prior to starting 55 Capital, Lee was the founder and creator of iShares, the world's largest ETF provider. He also managed Barclays Global Investors' institutional asset allocation, private equity, securities lending, capital markets & indexing businesses.